Insurance for Your Sales Pipeline

Consistency = Sales Pipeline Insurance

Most founders treat marketing like a one-time sprint. They push out a few posts, maybe a webinar, then vanish for months.

That isn’t a system. It’s a gamble.

One-off campaigns don’t compound. They decay.

The longer the silence, the faster your pipeline rots.

Enter: The Decay Curve

Picture your last big push. Maybe you ran ads, posted on LinkedIn, or sent a promo email. For a week, you saw traction. Then it tapered off…

By week three, people started to forget. By week six, it was like it never happened.

That’s the decay curve. Every campaign without follow-up loses power until it hits zero.

But your competitors who publish weekly? They never hit zero. 

Their curve resets every time they show up.

That’s The Compounding Effect

Consistency flips the math of the decay curve.

• One-off campaign = spike → silence → decay

• Weekly cadence = steady touch points → trust → pipeline insurance

Think of it like deposits in a bank account. Each newsletter adds credibility, authority, and mindshare. Over time, those deposits compound into deals.

Stay consistent, and when prospects are ready to buy, you’re the obvious choice.

Orbit’s Zero-Miss Cadence

Unless you’re a superhero, you won’t publish every week.

Reality is just too hectic. Client fires, deadlines, and fatigue always win.

That’s why Orbit enforces a zero-miss cadence for all of our “done-for-you” newsletter clients.

• We research, write, and publish your newsletter

• You approve

• Your audience hears from you every week

No gaps. No excuses. No decay.

Stop gambling with your pipeline. Start insuring it.

Don’t let your competitors own the conversation. If you want to stay on top of your prospects’ inboxes every week (no matter how busy you are), book a free 20-minute strategy session with Orbit to learn more.