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Oliver Buchannon
Louis Shulman
Show up everywhere and anywhere

Jan 2, 2026

•

5 min read

Show up everywhere and anywhere

Want people to listen? Take a lesson from Timothee Chalamet.

Katie Conover
Louis Shulman
Katie Conover, +1
Expensive Lessons. Painful Mistakes.

Dec 26, 2025

•

6 min read

Expensive Lessons. Painful Mistakes.

Why cheap is a self-fulfilling prophecy.

Louis Shulman
Louis Shulman
Learning the Wrong Lesson

Dec 19, 2025

•

4 min read

Learning the Wrong Lesson

The Right Amount of Failures

Louis Shulman
Louis Shulman
Don't read this email

Dec 12, 2025

•

5 min read

Don't read this email

A deep dive into reverse psychology.

Katie Conover
Louis Shulman
Katie Conover, +1
Let’s just win.

Dec 5, 2025

•

5 min read

Let’s just win.

Optimism is your key to success.

Katie Conover
Louis Shulman
Katie Conover, +1
Sisyphus loved his boulder

Nov 28, 2025

•

5 min read

Sisyphus loved his boulder

My truth behind competition and success.

Katie Conover
Louis Shulman
Katie Conover, +1
My love letter to earworms

Nov 21, 2025

•

5 min read

My love letter to earworms

When the best ads don’t feel like ads

Katie Conover
Catherine Shin
Louis Shulman
Katie Conover, +2
A brand to all, is a brand to none.

Nov 14, 2025

•

4 min read

A brand to all, is a brand to none.

You can't please everyone.

Katie Conover
Louis Shulman
Katie Conover, +1
Marketing Is Hard

Nov 7, 2025

•

6 min read

Marketing Is Hard

Don't Expect That To Change

Louis Shulman
Louis Shulman
Why your warm leads go cold

Nov 4, 2025

•

3 min read

Why your warm leads go cold

It’s not your offer. It’s your silence. Here’s how to fix it.

Louis Shulman
Louis Shulman
Enough nostalgia marketing, please

Oct 31, 2025

•

4 min read

Enough nostalgia marketing, please

Stop selling me my childhood.

Maddie Kamradt
Katie Conover
Louis Shulman
Maddie Kamradt, +2
Stop Trying To Do Everything Yourself.

Oct 28, 2025

•

3 min read

Stop Trying To Do Everything Yourself.

DIY won’t keep up.

Louis Shulman
Louis Shulman
What's your brand being for Halloween?

Oct 24, 2025

•

5 min read

What's your brand being for Halloween?

Time to get silly with Halloween Holiday Marketing

Katie Conover
Louis Shulman
Katie Conover, +1
Insurance for Your Sales Pipeline

Oct 21, 2025

•

2 min read

Insurance for Your Sales Pipeline

Silence kills deals. Weekly touch points keep you in the running.

Louis Shulman
Louis Shulman
We Need to Talk.

Oct 17, 2025

•

4 min read

We Need to Talk.

About brands catfishing me with fake subject lines.

Maddie Kamradt
Katie Conover
Louis Shulman
Maddie Kamradt, +2
45K likes on a LinkedIn post?

Oct 10, 2025

•

5 min read

45K likes on a LinkedIn post?

I didn’t know that was even possible.

Katie Conover
Louis Shulman
Katie Conover, +1
Is this the best you can do?

Oct 3, 2025

•

5 min read

Is this the best you can do?

The Ads for Advertising Week 2025 are... weird.

Katie Conover
Louis Shulman
Katie Conover, +1
Consistent ads vs. incessant ads

Sep 26, 2025

•

5 min read

Consistent ads vs. incessant ads

If I see this ad one more time, I am going to lose it.

Katie Conover
Louis Shulman
Katie Conover, +1
MAKE IT BIG, somewhere small!

Sep 19, 2025

•

5 min read

MAKE IT BIG, somewhere small!

Mainstream podcasts are overrated.

Katie Conover
Louis Shulman
Katie Conover, +1
An 'Instant' Classic

Sep 12, 2025

•

6 min read

An 'Instant' Classic

What's the story on my beloved, beautiful Instant Pot?

Katie Conover
Louis Shulman
Katie Conover, +1
Why Do It?

Sep 5, 2025

•

5 min read

Why Do It?

The new Nike campaign isn't just a question for athletes.

Katie Conover
Louis Shulman
Katie Conover, +1
Be Blunt.

Aug 29, 2025

•

5 min read

Be Blunt.

Mike Cessario from Liquid Death tells it like it is and you should too.

Katie Conover
Louis Shulman
Katie Conover, +1
Listening to my best friends (the YouTubers I’ve never met)

Aug 22, 2025

•

5 min read

Listening to my best friends (the YouTubers I’ve never met)

Niche Influencer Endorsements >>> Big Celebrity Partnerships

Katie Conover
Louis Shulman
Katie Conover, +1
Notify the people...

Aug 15, 2025

•

5 min read

Notify the people...

Do your customers have your notifications turned on?

Katie Conover
Louis Shulman
Katie Conover, +1
Should your brand join in on the joke?

Aug 8, 2025

•

6 min read

Should your brand join in on the joke?

This is an A-B conversation. C your brand out of it. Unless...

Katie Conover
Louis Shulman
Katie Conover, +1
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