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Oliver Buchannon
Louis Shulman
This is not a joke... okay actually it is but also kind of isn’t

Apr 10, 2026

•

4 min read

This is not a joke... okay actually it is but also kind of isn’t

Dyson, Doritos, Pringles x Skittles, and a wipe collab IRL

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
Y’all mind if we talk about the KitKat heist for a sec

Apr 3, 2026

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5 min read

Y’all mind if we talk about the KitKat heist for a sec

12 tons of KitKats vanished and everyone is losing their mind.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
I let the Salt Lake Housewives run my marketing for a week

Mar 27, 2026

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5 min read

I let the Salt Lake Housewives run my marketing for a week

Chaos, logic, and something about a Diet Coke.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
I Love When Marketing Gets Weird

Mar 20, 2026

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4 min read

I Love When Marketing Gets Weird

Exhibit A: the popcorn purse.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
I accidentally learned a marketing lesson from Harry Styles

Mar 13, 2026

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4 min read

I accidentally learned a marketing lesson from Harry Styles

While conducting extremely serious album research

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
This baby monkey is better at storytelling than me

Mar 6, 2026

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4 min read

This baby monkey is better at storytelling than me

A stuffed orangutan and the kind of connection no PowerPoint can deliver

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
Your brand would not survive the roundtable

Feb 27, 2026

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4 min read

Your brand would not survive the roundtable

Dramatic banishments and the terrifying power of perception.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
The Winter Olympics are unhinged (positive connotation)

Feb 20, 2026

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6 min read

The Winter Olympics are unhinged (positive connotation)

A guy skied uphill for fun, a Norwegian fumbled on live tv, and somehow this is all a marketing lesson

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
The Super Bowl commercial recap nobody asked for

Feb 13, 2026

•

4 min read

The Super Bowl commercial recap nobody asked for

Breaking down why a potato farm made me cry and a pringles man made me question everything

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
A groundhog is out-marketing your entire team

Feb 6, 2026

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4 min read

A groundhog is out-marketing your entire team

He shows up once a year, does nothing, and CNN covers it. We're cooked.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
The difference between closing at 9% vs 40%

Feb 4, 2026

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4 min read

The difference between closing at 9% vs 40%

Why "ads to calls" is a trap for most SMBs

Louis Shulman
Louis Shulman
Your Logo Has Negative Aura

Jan 30, 2026

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4 min read

Your Logo Has Negative Aura

Why flattening your brand won’t fix what’s actually broken.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
New Video: Fear Is Your Biggest Weakness As A Marketer

Jan 27, 2026

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3 min read

New Video: Fear Is Your Biggest Weakness As A Marketer

How to get out of your own way

Louis Shulman
Louis Shulman
Let’s talk about why LinkedIn ignores you

Jan 23, 2026

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3 min read

Let’s talk about why LinkedIn ignores you

Timing and hashtags don’t matter if no one gets what you do.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
I finally watched The Lord of the Rings

Jan 16, 2026

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4 min read

I finally watched The Lord of the Rings

Worthy content is worth the time.

Katie Conover
Louis Shulman
Katie Conover, +1
New Year, New (Undisclosed) Me

Jan 9, 2026

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4 min read

New Year, New (Undisclosed) Me

What’s your secret New Year’s resolution?

Katie Conover
Louis Shulman
Katie Conover, +1
Show up everywhere and anywhere

Jan 2, 2026

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5 min read

Show up everywhere and anywhere

Want people to listen? Take a lesson from Timothee Chalamet.

Katie Conover
Louis Shulman
Katie Conover, +1
Expensive Lessons. Painful Mistakes.

Dec 26, 2025

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6 min read

Expensive Lessons. Painful Mistakes.

Why cheap is a self-fulfilling prophecy.

Louis Shulman
Louis Shulman
Learning the Wrong Lesson

Dec 19, 2025

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4 min read

Learning the Wrong Lesson

The Right Amount of Failures

Louis Shulman
Louis Shulman
Don't read this email

Dec 12, 2025

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5 min read

Don't read this email

A deep dive into reverse psychology.

Katie Conover
Louis Shulman
Katie Conover, +1
Let’s just win.

Dec 5, 2025

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5 min read

Let’s just win.

Optimism is your key to success.

Katie Conover
Louis Shulman
Katie Conover, +1
Sisyphus loved his boulder

Nov 28, 2025

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5 min read

Sisyphus loved his boulder

My truth behind competition and success.

Katie Conover
Louis Shulman
Katie Conover, +1
My love letter to earworms

Nov 21, 2025

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5 min read

My love letter to earworms

When the best ads don’t feel like ads

Katie Conover
Catherine Shin
Louis Shulman
Katie Conover, +2
A brand to all, is a brand to none.

Nov 14, 2025

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4 min read

A brand to all, is a brand to none.

You can't please everyone.

Katie Conover
Louis Shulman
Katie Conover, +1
Marketing Is Hard

Nov 7, 2025

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6 min read

Marketing Is Hard

Don't Expect That To Change

Louis Shulman
Louis Shulman
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