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Oliver Buchannon
Louis Shulman
The Winter Olympics are unhinged (positive connotation)

Feb 20, 2026

•

6 min read

The Winter Olympics are unhinged (positive connotation)

A guy skied uphill for fun, a Norwegian fumbled on live tv, and somehow this is all a marketing lesson

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
The Super Bowl commercial recap nobody asked for

Feb 13, 2026

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4 min read

The Super Bowl commercial recap nobody asked for

Breaking down why a potato farm made me cry and a pringles man made me question everything

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
A groundhog is out-marketing your entire team

Feb 6, 2026

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4 min read

A groundhog is out-marketing your entire team

He shows up once a year, does nothing, and CNN covers it. We're cooked.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
The difference between closing at 9% vs 40%

Feb 4, 2026

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4 min read

The difference between closing at 9% vs 40%

Why "ads to calls" is a trap for most SMBs

Louis Shulman
Louis Shulman
Your Logo Has Negative Aura

Jan 30, 2026

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4 min read

Your Logo Has Negative Aura

Why flattening your brand won’t fix what’s actually broken.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
New Video: Fear Is Your Biggest Weakness As A Marketer

Jan 27, 2026

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3 min read

New Video: Fear Is Your Biggest Weakness As A Marketer

How to get out of your own way

Louis Shulman
Louis Shulman
Let’s talk about why LinkedIn ignores you

Jan 23, 2026

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3 min read

Let’s talk about why LinkedIn ignores you

Timing and hashtags don’t matter if no one gets what you do.

Maddie Kamradt
Louis Shulman
Maddie Kamradt, +1
I finally watched The Lord of the Rings

Jan 16, 2026

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4 min read

I finally watched The Lord of the Rings

Worthy content is worth the time.

Katie Conover
Louis Shulman
Katie Conover, +1
New Year, New (Undisclosed) Me

Jan 9, 2026

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4 min read

New Year, New (Undisclosed) Me

What’s your secret New Year’s resolution?

Katie Conover
Louis Shulman
Katie Conover, +1
Show up everywhere and anywhere

Jan 2, 2026

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5 min read

Show up everywhere and anywhere

Want people to listen? Take a lesson from Timothee Chalamet.

Katie Conover
Louis Shulman
Katie Conover, +1
Expensive Lessons. Painful Mistakes.

Dec 26, 2025

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6 min read

Expensive Lessons. Painful Mistakes.

Why cheap is a self-fulfilling prophecy.

Louis Shulman
Louis Shulman
Learning the Wrong Lesson

Dec 19, 2025

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4 min read

Learning the Wrong Lesson

The Right Amount of Failures

Louis Shulman
Louis Shulman
Don't read this email

Dec 12, 2025

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5 min read

Don't read this email

A deep dive into reverse psychology.

Katie Conover
Louis Shulman
Katie Conover, +1
Let’s just win.

Dec 5, 2025

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5 min read

Let’s just win.

Optimism is your key to success.

Katie Conover
Louis Shulman
Katie Conover, +1
Sisyphus loved his boulder

Nov 28, 2025

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5 min read

Sisyphus loved his boulder

My truth behind competition and success.

Katie Conover
Louis Shulman
Katie Conover, +1
My love letter to earworms

Nov 21, 2025

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5 min read

My love letter to earworms

When the best ads don’t feel like ads

Katie Conover
Catherine Shin
Louis Shulman
Katie Conover, +2
A brand to all, is a brand to none.

Nov 14, 2025

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4 min read

A brand to all, is a brand to none.

You can't please everyone.

Katie Conover
Louis Shulman
Katie Conover, +1
Marketing Is Hard

Nov 7, 2025

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6 min read

Marketing Is Hard

Don't Expect That To Change

Louis Shulman
Louis Shulman
Why your warm leads go cold

Nov 4, 2025

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3 min read

Why your warm leads go cold

It’s not your offer. It’s your silence. Here’s how to fix it.

Louis Shulman
Louis Shulman
Enough nostalgia marketing, please

Oct 31, 2025

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4 min read

Enough nostalgia marketing, please

Stop selling me my childhood.

Maddie Kamradt
Katie Conover
Louis Shulman
Maddie Kamradt, +2
Stop Trying To Do Everything Yourself.

Oct 28, 2025

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3 min read

Stop Trying To Do Everything Yourself.

DIY won’t keep up.

Louis Shulman
Louis Shulman
What's your brand being for Halloween?

Oct 24, 2025

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5 min read

What's your brand being for Halloween?

Time to get silly with Halloween Holiday Marketing

Katie Conover
Louis Shulman
Katie Conover, +1
Insurance for Your Sales Pipeline

Oct 21, 2025

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2 min read

Insurance for Your Sales Pipeline

Silence kills deals. Weekly touch points keep you in the running.

Louis Shulman
Louis Shulman
We Need to Talk.

Oct 17, 2025

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4 min read

We Need to Talk.

About brands catfishing me with fake subject lines.

Maddie Kamradt
Katie Conover
Louis Shulman
Maddie Kamradt, +2
45K likes on a LinkedIn post?

Oct 10, 2025

•

5 min read

45K likes on a LinkedIn post?

I didn’t know that was even possible.

Katie Conover
Louis Shulman
Katie Conover, +1
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