Welcome to Digital Gravity by Orbit Marketing
Welcome back to Digital Gravity 🪐
Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.
This week, Maddie (in her own words) “bravely connects secret traitors, dramatic banishments, and pure vibe-based accusations to your long-term brand trust strategy.”
Enjoy 👇
What The Traitors Accidentally Taught Me About Brand Trust 🕵️
If you haven’t watched The Traitors, here’s the premise:
A group of adults live in a castle. A few are secretly chosen as “traitors.” The rest are “faithfuls.” Every episode, they banish someone based almost entirely on vibes and the investigative gold standard:
“I just feel like you’re a traitor.”
No forensic evidence. No spreadsheets. Just intuition and eye contact.
With the finale this week, one thing has become very clear to me:
Perception is the product.
Lisa Rinna (a real housewife from Beverly Hills) walked into the castle, and the group already had thoughts.
Loud? Suspicious.
Confident? Concerning.
Strategic? Obviously traitor-coded.
She didn’t need to do anything wrong. Her reputation clocked in before she did.
Meanwhile…
Rob walked in with the energy of someone you’d trust to watch your drink. Calm. Normal. “Seems like a good guy.” The group wanted him to be legit, so reality bent accordingly.
Whispers in the hallway? Probably innocent.
Late to breakfast? Overslept king.
Breathing slightly off rhythm? Honestly relatable.
Same castle. Same rules. Same paranoia.
Totally different interpretation.
That’s branding.
Your audience doesn’t meet your brand with a blank slate. They meet you with vibes, screenshots, and one mildly concerning Reddit thread from 2022.
If you're known for spammy emails, every subject line feels illegal.
If you had one messy launch, congrats! That’s your personality now.
If you’re “that guy” on LinkedIn, every post reads like a deposition.
Once the room decides who you are, everything confirms it.
Meanwhile, brands with good reputations get roundtable immunity.
Pivot? Visionary.
Public mistake? Transparent.
Entire rebrand that makes no sense? Strategic evolution.
That’s Rob energy.
The takeaway (before I start accusing my coworkers of being traitors):
You don’t just need to be trustworthy.
You need to look trustworthy consistently.
Because in marketing, just like in The Traitors, once the narrative locks in, you’re not arguing facts.
You’re surviving vibes.
Anyway. If you need me this week, I’ll be yelling “HOW ARE YOU NOT SEEING THIS?” at my television.
Please watch this show. I refuse to spiral alone.
–Maddie
P.S. Rob from Love Island, if you’re reading this… hi. You can absolutely hit me up. For research purposes, obviously.
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