Let’s talk about why LinkedIn ignores you

Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.

This week, Maddie shares a hard truth she learned after scrolling through hundreds of LinkedIn posts that quietly went nowhere.

Enjoy 👇

Quick rant: I scroll through LinkedIn, and I see a lot of posts. Some are good. Some are… ambitious. Some vanish quietly, never to be seen again.

And the advice everyone gives?

“Post at 9 am on Tuesday!”
“Use these 7 trending hashtags!”
“Carousel or it didn’t happen!”

Sure, timing and format can help a bit. But here’s the real reason your post disappears into the void:

Nobody actually understands what you do.

It’s not the GIF. It’s not the infographic. It’s not the “hot take” about synergy. It’s that after reading your post, people think:

“Cool… but wait… what do these people actually do again?”

In B2B, clarity beats cleverness. Always. People forgive typos, bad stock photos, and overused emojis; they do not forgive confusion.

So before you stress about hashtags, carousels, or posting during a lunar eclipse:

Funny enough, when you nail clarity, engagement magically appears. Likes. Comments. Maybe even actual DMs. Crazy, right?

Lesson: Stop chasing tricks. Start chasing “Hey, people actually understand what we do.”

–Maddie