Welcome to Digital Gravity by Orbit Marketing

Welcome back to Digital Gravity 🪐

Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.

This week, Katie shares practical takeaways from ‘finally’ investing 9 hours into watching the Lord of the Rings movies.

Enjoy 👇

🧌🧌 I ❤️ Frodo 🧌🧌

Hello 2026!!

After months of begging, my boyfriend finally convinced me to sit down and watch the entirety of The Lord of the Rings with him.

I knew the gist of the films and books, and I knew I’d probably like it if I gave it a chance…but the idea of sitting down for three hours three times made me want to blow up. 

For years, I was firm in my belief that a good movie does not need to exceed a fresh and clean 90 minutes. 

I think a lot of people would have agreed with me on that. Especially now with all the short-form content around, how is anything longer than an hour and a half supposed to keep a viewer’s attention?

Also, 3 hours is like one-fourth of my waking day… It’s a big commitment!

But I did it. I sat down last Monday and pressed play.

And… oh my god.

How did I go my whole life without watching this trilogy?

It was beautiful - storywise and visually. 

The amount of attention to detail was awe-inspiring. 

There were these grand shots of the landscape that were jaw-dropping.

Close-up frames of small objects, composed with extreme weight. 

And don’t even get me started on the perspective shots that made all the hobbits look small compared to everyone else! I am still racking my brain on how Peter Jackson did all that!

The three hours went by in a blink.

I was so wrapped up in everything. It was all so iconic. 

It’s been a week, and I’m still thinking about it. I just ordered the books to read.

The whole exchange made me think about the lengths people will go to for good content.

Like I really sat down for 9 total hours and agreed to have another LOTR marathon in a few months to watch the extended cut versions (an hour longer each film). 

I think that itself answers the question that B2B companies, thought leaders, and brands often ask when they consider posting consistent LinkedIn posts or weekly newsletters:

 “Who’s going to sit down and read my content each week? Who has the time?” 

When shown true, informative, and unique posts/media, audiences will sit down and listen.

Engaging content, like newsletters with industry deep dives, tips & tricks, personal stories, etc will keep people reading and wanting more.

They might be hesitant at first, like me.

But a good story is a good story.

If it’s worth the read, people will make the time. 

–Katie

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