Show up everywhere and anywhere

Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.

This week, Katie shares lessons from watching Timothee Chalamet promote the new Marty Supreme movie.

Enjoy 👇

So I’m a pretty big movie person. I try to go out to the movies at least once every two weeks.

(You should try to, too! Save theaters!)

And I usually show up to new movies without knowing anything about them. Like, I refuse to watch trailers, I like being surprised.

But one film I couldn’t hide from was Marty Supreme.

If you haven’t heard or seen anything about this new movie, I don’t know how you missed it.

Timothee Chalamet’s press tour for this movie was everywhere.

It started with a YouTube video a month ago about the A24’s marketing campaign Zoom call.

It was over the top. Some people found it a little embarrassing. But it blew up. 

1.4 million views, but that was just on YouTube. It was shared on TikTok, Instagram, everything.

The video had Timothee Chalamet throwing out outlandish marketing ideas, like turning the Statue of Liberty orange like a ping pong ball, to promote the film. It was crazy, but it was funny.

Everyone is still repeating Timothee’s iconic “SHWAP!”

After this video, he guest judged on Could Have Been Records, where he was followed around by bodyguards who wore black clothes with a large orange ping pong ball for a head.

This video reached 7.8 million views.

And the comments loved every minute of it.

After that, he was in a Vogue video, on Good Morning America, Vanity Fair, and on a Wheaties cereal box. The list goes on.

And the biggest of all, he showed up with his ping pong people to Jimmy Fallon, where he repeated “Marty Supreme, Christmas Day,” over and over again. 

On the show, he spoke earnestly about how good the movie really is, and why he’s been marketing it so hard.

Even Fallon stated, “This is the biggest marketing campaign for a movie I’ve ever seen.”

And it wasn’t for nothing.

This movie saw huge box office success, breaking A24’s records, grossing $28 million in the first few days.

Everyone I know who has seen it has loved it. And each one of them started with, “I heard about it from Chalamet’s press tour.” 

Sure, the movie is excellent, but the marketing campaign was the biggest reason people got eyes on it.

You simply couldn’t go online or watch TV without hearing about it. 

Because it was everywhere.

That’s the most important part. If you want to be remembered, you have to keep reminding people.

It’s the biggest reason why companies need a weekly email newsletter.

It’s a constant reminder that you’re still around, you’re still working, and you’re there whenever they need you.

So if you don’t have one, start.

Never stop talking about what you’re working on.

Stay top of mind. Show up everywhere.

–Katie