Welcome to Digital Gravity by Orbit Marketing
Welcome back to Digital Gravity 🪐
Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.
This week, Maddie explores what Harry Styles’ album rollout can teach B2B marketers about being human.
Enjoy 👇
Thank You for Checking In During This Difficult Time (Harry Styles Dropped an Album) 🚨
First, thank you to everyone who reached out last week, fully aware of the gravity (pun absolutely intended) of the situation.
Yes.
Harry Styles released a new album.
Texts were sent.
Links were shared.
Group chats activated like emergency response teams.
Emotions were processed.
Thank you for your support during this pivotal cultural moment.
Now that I’ve had time to recover (and listen to the album a completely reasonable number of times), I’ve been thinking about something bigger:
People (all of us) love personality.
We want marketing that feels human.
Not a sales pitch disguised as a webinar.
Not a press release pretending to be fun.
Not a LinkedIn post that says “big things coming 👀.”
Just humans connecting with humans.
Harry’s rollout nails this.
Showing up in Brittany Broski’s chaotic royal court.
Popping onto Saturday Night Live.
A Netflix concert.
Immersive, dance-filled listening parties...
Pop-up shops in multiple locations for fans.
A 30-night residency at Madison Square Garden.
No stiff press conferences.
No “we’re excited to announce” posts.
Just moments where personality and humanity can shine.
And the interesting part? None of these feel like marketing.
Entertainment marketing asks a simple question:
Where are people already spending their free time, and how can we join that world without ruining the vibe?
Chicken Shop Date with Amelia Dimoldenberg.
Hot Ones with Sean Evans.
Puppy Interviews with BuzzFeed.
The formats are entertaining first.
Marketing just happens to ride along.
The result?
Marketing doesn’t feel like marketing.
It feels like culture.
B2B marketers could learn a lot here.
Instead of dragging people into webinars they didn’t ask for, we could focus on meeting people where they are, in formats that feel alive and human, and letting personality do the heavy lifting.
The lesson:
The best marketing isn’t about pushing harder.
It’s about showing up with humanity, in spaces where people already are, and letting personality make the connection.
Harry’s approach works because it doesn’t force attention.
It earns it.
Imagine if more B2B marketing did the same.
Now, if you’ll excuse me, I have extremely serious research to continue.
It’s very demanding work.
(Yes. It involves listening to the album again.)
–Maddie
P.S. If anyone happens to have an extra ticket to see Harry at one of his shows… I am willing to make that sacrifice for the good of the newsletter.
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