Y’all mind if we talk about the KitKat heist for a sec

Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.

This week, Maddie dives into what the KitKat heist chaos can teach us about acting while the moment is hot.

Enjoy 👇

Someone stole 12 tons of KitKats.

Twelve.
Tons.

Not a few boxes.
Not a pallet.
A full-blown chocolate apocalypse.

And before the story even finished loading, brands were already posting.

Domino’s led with mock condolences… immediately followed by a Kit Kat pizza announcement. Because nothing says “condolences” like a KitKat pizza.

Denny’s just… existing on Twitter and somehow making total nonsense hilarious.

DoorDash dropped their “unofficial statement”:
"12 tons of KitKats in DashMarts. Add 500–600 to your cart to fix it."
Transparent. Hilarious. Completely unhinged.

KFC chimed in with a visual joke about their secret recipe:
"Sorry guys, we were product testing for our 12th herb and spice."
Finally! The origin story!

Scrolling through this was pure joy.

No campaigns.
No brainstorm doc.
No approvals.
Just chaos… and it worked.

“This is wild, right?”
“Exactly.”
“Then post it.”

Everyone is piling on.
Everyone is moving fast.
A global chocolate emergency.

Meanwhile, in corporate marketing:
"We need a LinkedIn-ready thought leadership post… due next Thursday."

The internet is investigating a confectionery crime.
B2B is debating slide layouts.
Guess which one is getting shared.

Fast, specific, human ideas travel farther than polished-but-boring campaigns. Post while others debate. Be willing to act on a moment while it’s hot.

Timing is everything.

By the time you workshop the copy…
Route for approvals…
Add a CTA…

The moment’s gone.
The jokes are over.
The chocolate has melted.

The brands that win?
Not necessarily the funniest.
Just the ones hitting post while everyone else is drafting.

Lesson: you don’t always have to create the moment.
Sometimes the moment shows up… holding 12 tons of chocolate.

Polished campaign vs. Kit Kat heist meme:

Sometimes… the five-minute idea is the one everyone remembers. 

P.S. On a totally unrelated note… Orbit Marketing is feeling generous. Book a call this week, and we’ll throw in a free Kit Kat!! 

(Totally a joke, pls don’t come knocking expecting 12 tons of chocolate.)

—Maddie

Eric Jorgenson is a bestselling author and CEO of Scribe Media.

After writing The Almanack of Naval Ravikant (1M+ copies sold) and The Anthology of Balaji, Eric is back on the show for a third time to discuss his latest book, The Book of Elon: A Guide To Purpose And Success.

(Currently #5 Bestselling on Amazon, across all nonfiction books)

In this conversation, we explore what it really means to live with “high effort optimism,” why purpose is the antidote to the modern crisis of meaning, how Elon’s mission-driven approach directly correlates with outsized success, the price you have to pay for the outcomes you want, and why being useful to others is the simplest framework for a fulfilling life.