Your Logo Has Negative Aura

Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.

This week, Maddie shares a hard truth about why “modern” branding isn’t working anymore.

Enjoy 👇

Helloooooo 2026!!

Yes, I’m late. No, I don’t believe growth only counts if it starts on January 1. If that were true, most rebrands would be canceled by January 4.

Anyway.

Can we talk about the epidemic of minimalist B2B rebrands?

Every week it’s the same:
New logo.
Same three neutral colors.
Font so thin it looks like it might float away if I exhale too hard.

Somehow “modern” became:

Congrats! Your brand now looks like it “optimizes workflows” and has never felt joy.

And listen. I love good design. I do.
Minimal can be beautiful.

But minimal has crossed into witness protection.

Most companies aren’t rebranding because their logo is bad.
They’re rebranding simply because something feels off.

Growth slows.
Engagement dips.
Sales decks start sounding like Mad Libs.

So instead of fixing positioning or messaging, we flatten the logo and call it strategy.

It feels productive.
It looks fresh.
LinkedIn comments “Clean 🔥” and moves on.

But a rebrand is not a strategy.
It’s a costume change.

If customers don’t understand what you do, a new font won’t help.
If your message is fuzzy, removing color won’t clarify it.
If your sales team struggles to explain your value, gray will not save you.

Here’s the B2B reality:
Your buyers are busy.
They’re distracted.
And they’re choosing between five companies that look like siblings.

Color and personality aren’t fluff.
They’re memory tools.

The strongest B2B brands don’t try to look “safe.”
They try to be recognizable.
They repeat their message.
They commit to a point of view.

Because in B2B, being remembered beats being polished.

So before you strip your brand down again, ask yourself:

Design should support strategy, not replace it.

And please. I’m begging.
Keep. The. Color.

–Maddie