Welcome to Digital Gravity by Orbit Marketing
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Every Friday, we share strategies to help you level up your sales, marketing, and lead gen.
Enjoy 👇
Jimm Fallon, Hallelujah, marketing show that’s actually good, Hallelujah 🙏
Okay, so I didn’t put On Brand on to laugh.
I just wanted to see what Jimmy Fallon hosting a marketing competition show would even look like.
Would it be Project Runway for ad people? A Super Bowl version of Shark Tank? Would Jimmy eliminate someone for bad typography? Mostly… I was just intrigued.
Also, Fallon has always been one of my lifelong “hear me outs.” As in, “Yeah, okay, but rewatch anything with him during his SNL era. He was that handsome.”
Anyway. Five minutes in, and I was sold.
It’s delightful. Like, irritatingly delightful in that “how is this actually good?” kind of way. Fallon runs a fake agency filled with real creatives: designers, strategists, toy inventors, total wildcards, who make campaigns for actual brands: Dunkin’, Southwest, Pillsbury, Marshalls. Bozoma Saint John shows up as the Chief Marketing Officer mentor slash walking masterclass in presence.
They ideate. They debate. They panic. And somehow, they land on brilliance. The winning ideas actually go live, you’ll see a wrapped Southwest plane, a national Dunkin’ campaign, and a real billboard.
But beyond the chaos, it’s just… joyful.
Everyone in that room cares. No irony, no “well, the data says” energy. It’s people who still believe good ideas can matter, and it makes you remember why you fell in love with marketing in the first place.
It’s weirdly human. Full of laughter and creativity that doesn’t apologize for being earnest. Watching it feels like sneaking into the best brainstorm you’ve ever had: half coffee spill, half eureka moment.
And somewhere in there, I realized: this is what we’ve lost. Marketing’s gotten so polished and predictable. Everything has to “perform.” Every post is a carbon copy of the last one that worked.
On Brand is a reminder: audiences don’t fall in love with metrics. They fall in love with moments.
That doesn’t just apply to TV pitches or cereal box collaborations. If you’re a founder, a copywriter, or a content marketer, you need the same spark, the courage to make something that might flop, but also might fly. Because the best ideas aren’t the smartest. They’re the ones brave enough to feel alive.
If all you’re doing is repeating what worked last time, you might be consistent.
But if you’re willing to chase something that feels new, you might actually make culture. And that’s way more interesting than conversion rate optimization.
Start small. Try a weekly newsletter (I happen to know someone who can get you set up… wink wink 😉). Let yourself play. Let yourself fail. Let yourself surprise yourself. That’s how creativity grows, and that’s how you make people fall in love with your work all over again.
—Maddie
We have exactly eight seconds to tell you this.
Most people are scrolling right past your marketing to find more "brain rot" like the video above.
The problem is that your brand’s current newsletter is the opposite of this GIF. It’s boring, it’s dry, and people are ignoring it. Orbit Marketing builds newsletters that people actually want to look at. We handle the research, the writing, and the strategy so you can stop being a "scroll-past" and start being a "must-read."
Stop being the boring part of the inbox.
Get Orbit to handle it.