Why your warm leads go cold

It’s not you, it’s your consistency.

Most deals don’t collapse because your offer is weak. They collapse because you disappear.

Think about your pipeline last quarter.

How many warm conversations fizzled out? Not because your prospect stopped needing a solution, but because they forgot who you were by the time the budget opened up.

Average B2B deal cycles run 90-120 days. If you vanish for even a month, momentum dies.

Meanwhile, your competitor kept showing up in their inbox with case studies, insights, and proof.

When decision time came, they were the obvious choice.

The Cost of Going Quiet

Here’s a simple example.

Say each client is worth $25,000 per year.

Last quarter, you had 8 qualified prospects. You closed 2. Six went cold.

If just one of those six signs with your competitor who kept showing up, that’s $25,000 gone, not because they offered more value, but because they stayed visible.

Stretch that across four quarters and it’s $100,000+ in pipeline leakage.

That’s money your consistency could have captured.

The Consistency Advantage

Now flip the script.

Same 8 prospects. Same offer.

But instead of silence, your name lands in their inbox every single week.

A sharp, insight-driven newsletter that shows your expertise, reinforces trust, and keeps you top of mind.

• Instead of 2 closes, you land 3 or 4.

• That’s an extra $25,000-$50,000 in revenue.

• Over time, that difference compounds into serious pipeline growth.

Consistency acts like insurance for your funnel.

That’s what we build for you.

How Orbit Makes It Automatic

Here’s the system:

• We build your newsletter strategy.

• We write, design, and send it every week.

• You approve. We publish.

No blank pages. No missed weeks. No excuses.

You stay top of mind. Your prospects stay warm. Your competitors fade.

Stop letting silence cost you deals.

Stay visible.

Stay in the running.

Book a free 20-minute strategy session to learn more.